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• Wal-Mart reportedly is tracking the sales of its environmentally friendly products as a way of measuring where its ecology-related marketing efforts will find the friendliest reception and where it will need to work harder to create awareness and sales.

The “greenest” sate in the union, it says, is New Hampshire, with Connecticut, Rhode Island, North Dakota and California also ranking up there on its “Live Better” index.

Wal-Mart also said that it conducted a survey revealing that “43 percent of Americans think they will be ‘extremely green’ in the next five years, but that only 11 percent classify themselves as ‘extremely green’ today,” according to a Reuters story.
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