• Advertising Age reports that Bud.TV, the online television network created by Anheuser-Busch as an alternative marketing tool to traditional media outlets, seems to be rapidly diminishing in terms of consumer traffic. According to the story, Bud.TV’s traffic was down 40 percent in March compared to February. While the site had 152,000 unique visitors during March, that gives A-=B an enormous hill to climb in order to meet the expectations it created – when it launched Bud.TV, management said it was hoping to have between two and three million visitors per month by early 2008.
- KC's View:
Adding insult to injury, Ad Age also reported that Bud.TV’s traffic was below that of a company selling sheet rubber.
If there is encouraging news, it is that the Bud.TV is doing slightly better than a porn site.