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Advertising Age reports that the UK’s Committee on Advertising Practice, a self-regulatory body, has agreed to extend the ban on junk food advertising on television to magazines, the internet, newspapers, billboards and movie theaters. According to the story, only fruits and vegetables will be spared from the ban, which is actually stricter than the regulations created by the government’s Food Standards Agency.

The new rules go into effect on July 1.
KC's View:
Could this be the future in the US? We doubt it…mostly because we can’t imagine the food business doing such a thing voluntarily. But federal rules to this effect? Not so hard to imagine, especially if public consciousness continues to rise about childhood obesity and nutrition issues.