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The Contra Costa Times reports that “with better wine varieties now available in boxes, wineries are attempting to give the category a new identity far from the rowdy boating trips and drunken fraternity parties that gave box vino its cheap, low-quality image.

“The effort seems to be slowly paying off. Box wine is now the fastest growing wine category. According to data from AC Nielsen, three liter box wine volume grew 44 percent in the past year, compared to a three percent gain in overall table wine volume.”
KC's View:
That sound you hear is the Content Guy crying.

First the world switches to screw tops, now boxed wine grows faster than any other kind.

It’s like a slippery slope greased with merlot.