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The Coloradoan reports that Albertsons LLC has decided to stop using customer loyalty cards in its Rocky Mountain division, a move that the company says will differentiate its stores from those of King Soopers and Safeway, which still use the cards as a marketing tool.
KC's View:
Based on the story, the loyalty cards that were used by Albertsons primarily were used for the purposes of offering discounts to regular customers.

But as we’ve said here many times, discounts don’t generate loyalty. Just opportunistic shopping.

Most loyalty marketing programs have nothing to do with loyalty, so it is no surprise when we find out that they don’t really work.