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The Produce for Better Health Foundation (PBH) and the Centers for Disease Control and Prevention (CDC) are unveiling a new public health initiative, Fruits & Veggies—More Matters, which it describes as “the next generation of the 15-year-old ‘5 A Day for Better Health’ program.”

The program has been developed, according to the organizations, “to be consistent with the latest Dietary Guidelines for Americans, which recommends various numbers of servings of fruits and vegetables depending on an individual’s calorie needs – ranging from 4 to 13 servings, or 2 to 6.5 cups, per day.”

The new program coincides with a pair of articles appearing in the April issue of the American Journal of Preventive Medicine, showing that Americans are not eating enough produce.
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