business news in context, analysis with attitude

Business Week reports on the growth of fortified foods and drinks “aimed at remedying health woes,” noting that “Americans are clearly comforted by the promise of better health through fortified foods.”

“In a food industry where the growth rate is crawling at a snail's pace of 3% to 4%, the 20% growth of these new nutritionally enhanced products, referred to as ‘phoods’ and ‘bepherages’ because of their pharmaceutical benefits, offer food manufacturers a unique bright spot,” Business Week writes.

And, the magazine reports: “Why are these foods growing so fast? A lot of it has to do with baby boomers seeking to age youthfully, employing all the technology they can in the battle with time. Like their botox injections, folks are looking for the same quick fixes from food and drink.” And they are doing so despite the existence of some evidence and research suggesting that many of these products may not be as effective as advertised, and that others are downright frauds.
KC's View:
We read these stories and sometimes wonder about the generation that we belong to and our seemingly endless capacity for self-delusion. To that, we say, “Phooey.”

Our feeling always has been that by the time you’re 50 or 60, you have the face and body you deserve. If you’re not happy with how you look, well, all it takes is determination, dedication and perspiration to change things. And when you’re done, you end up with the face and body you deserve.

There are no magic bullets, no magic books, no “secrets” that can change one’s life. Though selling these things can be good for business.

There’s just work and some luck.