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• Interesting story on the wires about how Coop Switzerland is working with the Slow Food movement to create a line of regional and seasonal specialty items, including meat, cheese and wine. The products feature packaging that gives extensive information about the origin of the product and how it was manufactured.

Advertising Age reports that McDonald’s consumers in select markets are able to purchase Pepsi products in addition to Coca-Cola soft drinks – an enormous shift for the fast feeder, which traditionally has been a purveyor of Coke products. The Pepsi soft drinks are only available in cans and bottles; the Coke products are available both as fountain drinks and in cans and bottles.

The shift – which could be expanded nationally – is seen as a way that Pepsi can chip away at Coke’s longstanding dominance in the fountain drink segment.
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