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• The NY Daily News reports that a controversy in brewing in the Big Apple over the $7.5 million contract that the city signed with Snapple, giving it beverage exclusivity in the city’s schools.

“Snapple produced three ads starring school coaches alongside the beverage giant's logo and stamped them on hundreds of bus shelters,” the Daily News reports, saying that the Education Department “is billing the ads as public service announcements. But critics call them dicey endorsements for a profit-making soft-drink seller.”

The company, however, says that it is only trying to promote the accomplishments of ordinary people in the school system.

• Penn Traffic Co. said last week that it has fired two executives - Les Knox, senior vice president and chief marketing officer, and Linda Jones, vice president of non-perishable merchandising – for violating the company’s promotional allowances policies. Penn Traffic continues to cooperate with a US Securities and Exchange Commission (SEC) investigation into its promotional practices.

• The National Grocers Association announced that Tom Haggai, chairman/CEO of IGA, will receive its Clarence G. Adamy Great American Award at NGA’s convention in Las Vegas later this week.

• IGA announced its seven retailers of the year: Howard Dodds of Howard’s IGA, New Carlisle, Ohio; Lawrence McGrogan of Handy Foods IGA, Ottawa, Ill.; Jeff Prindle of Adams Hometown Market, Deep River, Conn.; Jim Shook of Lake Region IGA, Hawley, Pa.; Bill Stehlick of Norman’s IGA, Nebraska City, Neb.; and Peter and Jackie Zipf, of Cooroy Supa IGA in Cooroy, Queensland, Australia.

• In the UK, The Grocer reports that Whole Foods plans to shutter seven Fresh & Wild stores it bought there two years ago, but only once each has been replaced by a larger Whole Foods Market.
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