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McDonald’s Corp. announced yesterday that it will begin putting nutritional labels on the packaging for most of its menu items, beginning next year.

"We've communicated with our customers for more than 30 years now about our food," company CEO Jim Skinner told MarketWatch in an interview. "This was a way for us to close that loop and provide them with an easy way to understand the nutrition information in the food that they're eating."

The move is yet another way for the company to combat charges that its products are contributing to the nation’s obesity epidemic. Yesterday, MNB noted that McDonald’s now is offering consumers the ability to travel from the farms and ranches where its foods originates all the way to the kitchens where its meals are prepared, via a virtual tour available on its Internet site.

The Center for Science in the Public Interest, a nonprofit health advocacy group, issued a statement calling the move "a useful step in providing customers more, and more readable, nutrition information."
KC's View:
We’ll repeat what we said yesterday.

Transparency is incredibly important to maintaining trust among shoppers.

Besides, transparency is inevitable, whether the retailers and manufacturers want it or not. The Internet makes the dissemination of information both possible and probable.

It is organizations that play games, that try to hide things, that think that they are beyond candor and can define integrity in their own way – those are the organizations that eventually look arrogant and out of touch.