business news in context, analysis with attitude reports on the booming chicken business: “The companies that buy, process, and peddle chicken parts are doing quite well,” the online magazine writes. “While many foods are getting more expensive, chicken seems to be getting cheaper. And while food fads come and go, chicken consumption has been rising consistently.”

The magazine notes that there are a number of factors working in chicken’s favor. It is perceived as being healthy. It is less expensive that beef. Kids like it. And, finally, the low-carb diet craze that drove up beef consumption seems to be subsiding.
KC's View:
Our last name is Coupe. We can’t resist good chicken stories.

But actually, this made us think of the old fable about the man who found an eagle’s egg and put it in a nest of a barnyard hen. The eaglet hatched, and was raised as a chicken…he simply didn’t know any better. He scratched the earth for worms and insects, he clucked, and when he flew, it was only for a few feet with his wings thrashing about.

The years passed, and one day the aging eagle looked up in the sky and saw a magnificent board soaring through the clouds, proud and majestic. “What’s what?” he asked a nearby chicken.

“That’s the eagle, the king of the birds,” said the chicken. “He belongs to the sky. We belong to the earth—we’re chickens.”

So the eagle lived and died a chicken, for that’s what he thought he was.

But the rest of us have a choice. Live like eagles. Or live like chickens.

End of fable.