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Food and beverage products that support healthy diets, weight loss and on-the-go lifestyles are among the world’s fastest growing, according to a new global study from ACNielsen. “Our study shows that consumers the world over are concerned about diet and health, particularly with all of the media attention on issues such as obesity and diabetes,” noted Jane Perrin, ACNielsen managing director, Global Services and author of the report. “It shows that food and beverage companies that develop healthy products which also meet consumer demand for good taste and convenience will find a receptive market for these products.”

The study shows that, of the seven categories that experienced double-digit revenue growth in the last year, five offered perceived health or weight-loss benefits. The top two growth categories were Soy-Based Drinks (+31%) and Drinkable Yogurts (+19%), both of which were among the fastest growing in a similar 2002 study.

A closer examination of the fastest-growing food and beverage categories reveals that consumer interest in high-protein/low-carbohydrate diets, particularly in more developed markets, was a major factor in category growth. “What is still in question is whether the low-carb phenomenon will take root as an important sub-sector of a number of food and beverage categories, or be just a passing fad,” Perrin said.
KC's View:
Some companies are still betting on the low-carb sector to generate sale growth…see our next story.