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  • Pepsi-Cola North America, makers of Aquafina bottled water, will introduce this week two new varieties of the brand - Aquafina Sparkling, a carbonated version, and FlavorSplash, a flavored line available in three flavors -- Raspberry, Citrus Blend and Wild Berry.


  • The Atlanta Journal-Constitution reports that a candidate in the “next hot category may be canned, ready-to-drink coffees, which are hugely popular overseas but, except for Starbucks’ Frappuccino and a few others, haven’t made much of a dent in the US.

    But that could change. The paper writes: “As the year begins, a handful of U.S. companies have taken a fresh look at the ready to-drink coffee business. There are new products, including ones named for cinnamon-roll seller Cinnabon and celebrity chef Wolfgang Puck. The question is whether this mini-category is ever going to become something big.”

  • The New York Times reports that Bacardi Global Brands plans this spring to introduce Island Breeze, a flavored rum sweetened with sucralose and having half the calories of regular rum or vodka. The goal is to take advantage of the growing consumer interest in nutrition and diet.


  • Published reports in the UK say that Sainsbury has decided to reintroduce a low-price private label line dubbed “Basics,” which eventually will consist of 500 SKUs. The goal is to give Sainsbury a stronger value profile in a UK market dominated by Tesco and Wal-Mart’s Asda Group.

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