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Costco is well known for selling a broad range of products, ranging from peanut butter and toilet paper to diamond rings and caskets.

But now the retailer’s website has gone to new extremes – it is offering an original Picasso crayon-on-paper drawing, signed and dated by the artist, for $39,999.99.

The piece is considered to be a good bargain because Costco marks up its products far less than a traditional art dealer would.

This is actually the second Picasso marketed by Costco. It sold a similar piece of artwork for $35,000 last November.

The company doesn’t actually have the painting, but is working through a San Francisco art dealer on a consignment basis.
KC's View:
We love this kind of stuff, because it shows how Costco is willing to do the unusual to keep its customers engaged and surprised. Sometimes surprise is a trampoline, sometimes it is the biggest vat of olive oil you’ve ever seen, sometimes it is a casket and sometimes it is a Picasso.

Picasso actually said something once that is highly relevant to food retailers:

Success is dangerous. One begins to copy oneself, and to copy oneself is more dangerous than to copy others. It leads to sterility.

Think about it.