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Interesting statistics worth noting from Retail Forward’s monthly ShopperScape report:

  • Consumers received an average of 2.5 gift cards/gift certificates per household this holiday season, and purchased nearly the same number to give as gifts.


  • The average total value of all gift cards/certificates received per household was $142.


  • Eighty-six percent of shoppers at least did some online shopping and almost three-quarters of them made gift purchases online this season. Not surprisingly, according to the report, online shopping increases with income.


  • Six out of ten shoppers at least shopped for holiday gifts at Wal-Mart but only about one in five ultimately bought holiday gifts at Wal-Mart.


  • More than forty percent of all Wal-Mart gift shoppers thought that other retailers offered promotions and sales that were just as attractive.

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