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The Minneapolis Star-Tribune, with a column by health writer Jane E. Brody, speaks to the confusion that surrounds package dating on food products. Some products just have a date, some have a “sell-by” date, others have a “use or freeze by” date, some of have a “better by” date, some have a “best by” date, some have a “packed by” date, and still more have a “packed by” date.

Some dates are put there voluntarily, while others are there by government mandate.
KC's View:
The point seems to be that consumers don’t really understand what these dates mean, which simply adds to the distance between the retailer and the shopper.

Why don’t more retailers use this as an opportunity to create a relationship with shoppers, offering simplified and prominent information about what these dates mean?

Seems like low-hanging fruit to us…