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The National Automatic Merchandising Association (NAMA), which represents vending machine manufacturers, and the Sugar Association have each launched public relations campaigns designed to help combat childhood obesity – campaigns that they hope also will have the effect of muting criticizing their constituencies for their role in creating the national epidemic.

One of NAMA’s goals is to color-code the nutritional value of foods sold from vending machines – red for products that should not be eaten that often, and green for healthier products that can be consumed more frequently.

The Sugar Association’s plan is to educate people that a teaspoon of sugar, in addition to making the medicine go down, also has only 15 calories – and therefore, used in moderation, is not a nutritional problem.

The Washington Post notes that these two associations also hope to head off the possibility of greater government regulation.
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