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The Boston Globe reports that the movie “Sideways” is stimulating a lot of interest in Pinot Noir, as retailers and bartenders are noting that people are ordering and asking questions about the fragile, sometimes temperamental wine.
KC's View:

That goodness that it is Pinot Noir that has captured people’s interest.

Because if things had gone the other way, it might have made people interested in being misogynistic, self-loathing alcoholics.

(Seriously, though, ‘Sideways” is one of the two best American movies made in 2004. Look for our OffBeat column tomorrow to see our review of the other one…)