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The New York Times reports that while beer remains the most popular alcoholic beverage in the US, its market share continues to experience slippage that began since the late 1990s – down to a 56.7 percent of the market, from its peak in 1995 of 59.5 percent.

There are several reasons for the decline – the increased consumption of wine and spirits, generational preferences that seem to have shifted away from beer, and the low-carb trend that worked against the beer industry.

In essence, people are getting bored with beer, which is causing manufacturers to start “spending more money on promotions, including what they call on-premise spending,” according to the NYT. “That means mostly bars and restaurants, but also hotels, clubs, and concession stands.”
KC's View:
In some ways, this is probably a cyclical development. It was just a few years ago that microbreweries and boutique beers were all the rage…and a lessening of interest was just bound to happen.

On the other hand, we have to wonder to some extent if the pendulum will swing back.

We happen to love beer. Love beer. Always have. As Robert B. Parker once wrote, “The worst beer we ever had was wonderful.” But we rarely drink it anymore, in part because we’ve been convinced about the health benefits of red wine, and in part because we get filled up too quickly and want to take a nap.