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The New York Times comments this morning on the trend that has soft drink manufacturers taking the word “diet” off the labels of some of their diet sodas.

Coke has renamed Diet Sprite, calling it Diet Sprite Zero; the NYT suggests that eventually it will be called just Sprite Zero, which is the name it bears outside the US.

And Pepsi has rechristened Diet Sierra Mist, calling it Sierra Mist Free.

The NYT writes that “the rebrandings come as marketers are struggling to inject some effervescence into sales of carbonated soft drinks, which have been losing luster - particularly among younger consumers - to products like water, tea and energy beverages. About the only sodas gaining sales are those without sugar, so the renamings seek to capitalize on that momentum.”
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