- A new study from comScore Networks indicates that 25 major national retailers with both a brick-and-mortar and an online presence are seeing a more than 50 percent increase in holiday spending compared to last year – as well as performing twice as well as the Internet sector as a whole.
The reason? Analysts at comScore say it is because these retailers have gotten their online act together in terms of site design, ease of navigation, and product selection.
The general sense seems to be that conventional wisdom about the power of multi-channel retailing ends up actually being true – that retailers able to leverage their reputation across various media and venues are better able to capture the customer’s attention and dollars.
The study predicts that total online spending during November and December, excluding travel and auction sites, should reach %15.5 billion, up more than 25 percent from the same period a year ago.