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The Wall Street Journal reports that the Florida Department of Citrus will ask the US Food and Drug Administration (FDA) to force manufacturers to label more prominently how much juice is in their reduced-calorie, reduced-carbohydrate drinks.

At issue are PepsiCo’s Tropicana Light 'n Healthy and Coca-Cola’s Minute Maid Premium Light, each of which is 42 percent orange juice. These drinks are sweetened with Splenda, and have about half of the calories, sugar and carbohydrates of regular orange juice. But the Florida officials believe that consumers are being misled into believing that the drinks are 100 percent juice.

The citrus folks want both better labels and new permanent regulations covering the percentage of juice in juice-based drinks.

Tropicana and Minute Maid officials object to any changes.
KC's View:
We believe in truth and specificity in advertising. ‘Nuff said.