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USA Today reports that more than ever, US consumers are ordering
hamburgers and chicken sandwiches for breakfast, preferring to bypass traditional morning foods such as eggs, pancakes and French toast.

“About 12.5% of fast-food diners ordered burgers for breakfast in 2004, compared with 7.5% in 2003,” the paper notes, with more then 17 percent of “trendy” Southern California fast food breakfast eaters ordering burgers for breakfast.

From McDonald’s to Sonic and Chick-Fil-A to Carl’s Jr., fast food retailers are looking for new ways to position burgers to cater to this trend. At Chick-Fil-A, for example, the plan is to introduce tiny chicken sandwich packs for breakfast. Carl’s Jr. has a burger with a fried egg and ketchup.

Another winner in this trend – Coca-Cola, which is seeing a surge in morning sales at these chains, as patrons look for something to wash down their burgers.
KC's View:
We suppose that there are worse consumer trends to be concerned about, but we have to admit that munching on a burger for breakfast just makes us queasy. Though not as queasy as the hot dogs that Sonic reportedly sells for breakfast.