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A new survey, conducted by Opinion Research Corp., says that 75 percent of those questioned said that they feel that if only one name is to survive the Sears-Kmart merger, it should be Sears.

The feeling seemed to be that while Sears represents definable marketing equity because it is linked with brands such as Craftsman and Die-Hard, Kmart doesn’t really represent anything much at all.
KC's View:
Doesn’t really matter. Neither will exist for very long as soon as majority shareholder Fast Eddie Lampert figures out how to unload all the retail real estate he owns.