business news in context, analysis with attitude

Irish food retailer Superquinn is introducing a new nutrition labeling system for its private label products, providing consumers with information about salt, fiber, fat and calorie content on every label, along with nutritional advice, recommended daily allowances, and details about allergens that may in each item.

While Superquinn is offering the new labels now, the European Union’s new regulations call for similar labels on all products to be available next year – which means that Superquinn’s reputation for being ahead of the curve when it comes to consumer concerns will remain intact.
KC's View:
It’s worth noting that on its website, Superquinn goes to great pains to say that “we are passionate about our food and recognise the importance of health and lifestyle to our customers. It is our commitment to make healthier eating easier and more enjoyable for all our customers, without any compromise on the great taste you have come to expect from Superquinn.”

The point worth noting is that healthy eating can taste good…which is something that not enough retailers emphasize, even though it is the sweet spot of food retailing. “Good food that is good for you” ought to be everybody’s goal.