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The Detroit Free Press reports on Hank Meijer, cochairman, CEO and grandson of the founder of Meijer Inc., and how he is trying to carve out a distinct position in the marketplace opposite the likes of Wal-Mart.

Food for Wal-Mart, Meijer tells the paper, “is a tool to get people into the general merchandise part of their store and increase the frequency of visits. For us, food is our reason for being.

“The whole idea here is abundance, assortment. There's not much selection at a Wal-Mart,” Meijer says.

Since 2000, Wal-Mart has been a fierce competitor of Meijer’s in Michigan, but the company – after a period of cost cutting – has begun mapping out a growth strategy again – focusing on food, sharp pricing and extensive selection. Also working in the company’s favor – being private, which frees it from having to satisfy brokers and analysts. Instead, it can just work on satisfying customers.
KC's View:
Meijer has definitely been through a rough patch, but it is our sense that the company wants to may significant and credible changes in the way it operates – needing to be slimmer and tougher and yet more competitive than ever.