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The Business Journal of Phoenix reports that Bashas’ is developing different approaches to new store development – creating an urban store for an underserved downtown Phoenix neighborhood, and another store – dubbed Eddie’s Farmers Market - in the Sun Lakes community that will cater to senior citizens looking for healthy choices.

The paper notes that this is nothing new for the company, which is third-ranked in the market among grocery retailers. Bashas’ traditionally has created different formats for different demographics, offering A.J.'s Fine Foods gourmet groceries, Food City stores targeting Hispanics and Diné markets on the Navajo reservation.

The new initiatives happen as there is a change taking place in Bashas’ executive suite, with a transition of power taking place from Eddie Basha to his cousin Johnny; the company was founded in 1932 by their fathers.
KC's View:
This is how independent-minded retailers survive and thrive. By not being cookie-cutter in nature. By understanding the consumer better than anyone else. By being independent.