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Kraft Foods announced yesterday that it will change its labeling on packages containing two to four servings, aiming to make it easier for consumers to understand nutritional information.

While almost all “Nutrition Facts” panels on packaging list information on a per-serving basis, Kraft now will list the nutrition information for the entire package, and will mark clearly on the front of the package how many servings are contained.

According to a statement by the company, “If the package is typically consumed by one person at one time, nutrition information will be provided for the entire package. If use of the product is more mixed - sometimes consumed by one person, but usually by more than one person - nutrition information will be provided on both a per-serving basis and for the entire package.”

Kraft said it was making the move to respond to the US Food and Drug Administration (FDA) call for clearer communication about nutrition issues, as well as to live up to its own mandate to be more pro-active on health and nutrition issues.
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