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Sobering news about the future of the sit-down family dinner published by USA Today based on a survey done by the American Dietetic Association and ConAgra Foods Foundation.

According to the survey:

  • Sixty two percent say they are sometimes or often too busy to sit down to eat.

  • About 90 percent say that they do other things while preparing a meal. (One of the things they do not do, interestingly enough, is wash their hands; the survey said that almost a third of those surveyed do not wash their hands when switching tasks while making a meal.)

  • Ninety-one percent said they watch TV while eating dinner.

  • Thirty-five percent said they eat lunch at their desks.

  • Twenty-six percent said they often eat while driving.

KC's View:
Call it the end of western civilization.

Okay, maybe that’s a slight overstatement. But we think that these trends illustrate some near tectonic shifts in human behavior that have both cultural and business implications.

Which brings us back to a point that we’ve made before in this space. If the food retailing industry wants tom move the needle, it should embark on some sort of public education campaign that will endeavor to get consumers to have one more sit-down family meal a month. Just one.

The results would be good for the industry, good for the family, good for the nation’s nutritional profile.