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  • Wal-Mart has announced that it is increasing the presence of its in-store television network, installing more monitors, upgrading the technology and making them more accessible to consumers by installing them at eye-level.

    At the same time, Wal-Mart has begun selling advertising space on its network, noting that its programming reaches about 133 million viewers a month – which the Wall Street Journal writes “rivals the four major broadcast networks in audience reach.” In addition, there seems to be some evidence that products advertised on the Wal-Mart TV Network see a “discernible lift” in sales – not least because they are promoting products at a time when people already are shopping, and therefore more susceptible to ads and able to do something about it.

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