business news in context, analysis with attitude is celebrating its 15th birthday this week, having delivered more than six million orders since the service was founded back in 1989.

The company has come a long way since its founding by brothers Andrew and Thomas Parkinson, who did all the picking and packing, not to mention making deliveries in their own cars. Today, owned by Ahold, Peapod delivers to more than 150,000 customers each year.

As part of the company’s celebration, Peapod is sponsoring a parade down Michigan Avenue in Chicago – its first market – and is running specials online and giving away iPods and free groceries to customers.
KC's View:
The other day, our son who is away at college mentioned that he was having trouble finding things to drink on campus while studying late at night. So, as a surprise, we contacted Peapod (there is a Stop & Shop store around the corner from the campus up in Massachusetts) and arranged for water, juices and sodas to be delivered to his dorm. We have to say that the online customer interface is much faster and more efficient than it used to be, and the whole experience was a breeze.

Good for Peapod. The online grocery business hasn’t been without ups and downs, but the company has managed to survive and grow and help show that e-grocery can be a viable business model.