business news in context, analysis with attitude

Really interesting piece in Hispanic Business about Coachella Ranch Market, which caters to a broad Hispanic immigrant population in the Coachella Valley in Southern California.

The company actually has six stores – the Ranch Market and five smaller Toro Loco stores. And the strategy isn’t to replicate the approach and selection offered by the major chains, but to have the right products that are desired by the target demographic. The goal, according to management, isn’t to be all things to all people, but to be relevant to the shoppers who have the company’s stores a success.
KC's View:
True enough. You can’t be all things to all people. But major supermarket chains are sometimes loathe to make those kinds of choices…which can leave terrific openings for smaller companies that are willing to make a commitment and go against traditional, mainstream, conventional wisdom.

Because let’s face it. If you follow conventional wisdom, you end up with a business enterprise that’s conventional.