business news in context, analysis with attitude

A study conducted for the Natural Marketing Institute (NMI) says that more than 38 percent of consumers report that they shop for healthy and natural products at a warehouse or club store, up from 25 percent in 2001. Nearly 17 percent of consumers indicated that they purchase these products over the Internet, up from just over six percent in 2001.

Additionally, according to NMI, consumers are seeking to integrate health and wellness products in a number of ways. Sixty four percent of consumers stated that they try to maintain the same healthy eating standards when eating away from home, and nearly 43 percent of consumers responded that they would eat more fast food products if they were available in healthier versions.
KC's View:
Think of this story as a corollary to yesterday’s story about organic foods being available in more schools around the country. It’s all about greater penetration through greater availability and exposure.