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The Atlanta Journal-Constitution reports that Coca-Cola Co. plans to rename Diet Sprite as Diet Sprite Zero, not changing the taste while giving the brand a makeover that it hopes will give the three-decade-old brand a boost and make it seem more contemporary.

The company has tried different variations within the Sprite brand, launching Sprite Remix as an additional flavor. And, it has used the Sprite Zero name in selected global markets.

"While Diet Sprite was doing well, we saw an opportunity to make it perform even better," Melissa Fahs, a senior brand manager for Coca-Cola North America, told the Journal-Constitution.
KC's View:
Hate to take issue with our friends at Coca-Cola, but we’re not exactly sure how this works out if they’re not going to change the flavor somehow. But we know a lot less than they do, so we’ll see.