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Facts, Figures & The Future, the monthly newsletter from the Food Marketing Institute (FMI), ACNielsen, and Phil Lempert, writes that “while it seems that almost everyone is focused on Atkins-like diets these days, results from a new Homescan Panel Views survey indicate that reducing carbohydrate intake may not be consumers' highest priority.

“When ranked by importance in deciding which new products to purchase,= consumers place foods ‘low in fat’ as number one, with products that are ‘high in protein’ and ‘low in carbohydrates’ way down the list tied for sixth place. Results from this survey also show that fully one-third of consumers actively limit the amount of fat or cholesterol in their diets.

“The survey also found that consumers are paying attention to the Nutrition Facts label on foods, with almost 60 percent reporting that they read the Nutrition Facts label either ‘always’ or ‘usually’ when buying a product for the first time.”

Other subjects addressed by this month’s F3 include:

  • The best way to cater to baby boomers.

  • How to uncover opportunities among Hispanic consumers.

  • The continuing dominance of supermarkets, despite channel blurring.

  • The truth about fast food.

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