business news in context, analysis with attitude

We had a story yesterday about Coca-Cola deciding to pull a television commercial that it thought was too lowbrow for its image. We thought it was funny. Here’s what other MNB users thought…

One MNB user wrote:

What exactly can a person do in this country without offending someone? I guess I too, must be lowbrow, because I found the commercial funny and guess what? I am sure that happens!


Another MNB user wrote:

I view the Ad as wonderfully homo-erotic and Coke's attempt at target marketing. And that is probably the reason for the complaints and discomfort. But I find it interesting that no one has complained or been offended by the hetero-erotic mate to this Ad that Coke has been running.

That's the one where the seductive and beautiful young girl surfs the pants off the young surfer boys in Hawaii. And then as they are embarrassed and "licking their wounds" as it were, she walks up, and using the belt buckle of the young man she just showed up on the waves, pops the cap off the Coke bottle in a very phallic explosion of fizz.

Now why would this Ad be less offensive to viewers than the other?? And Kevin, I agree with your assessment of "Blazing Saddles" and "Animal House" as high points of American Cinema, though I am not sure other MNB readers will. But the BEST comment of the day is the jab at Golf being the most boring televised sport ever! I am sure you will get letters over that one!

Actually, it speaks to the sophistication of MNB users that we didn’t get any angry email about our comment regarding televised golf.

We are, however, suddenly concerned about the fact that we now have been outed as liking a television commercial described as “homo-erotic.”

Not that there’s anything wrong with that.

We noted yesterday that all the world’s major airlines are moving to a e-ticketing system that will eliminate all paper tickets, and suggested that these kinds of initiatives have implications for all consumers and customer service businesses.

MNB user Philip Herr was less than thrilled:

Try inter-lining with an electronic ticket.

If you try to take a different flight -- on a different carrier without a paper ticket -- best of luck. It can be done -- assuming the two carriers are in the same terminal, you can ask one if they will accept the originator's ticket -- and assuming it's not a discount ticket and they have room they will probably welcome you. Then you dash off to stand in line at the other carrier's check in. And you know it's slow because they have only two stations open and the person manning the first class line won't hear of your troubles. When eventually you get to the front of the line, you pay the "vigorish" for having them issue a ticket (anything from $15 to $50). And once you have the ticket, you scamper back to the other carrier, hoping that a) you have enough time to make their flight, and b) they will honor the ticket.

Ah, the pleasures of travel.

Much as I am an opponent of governmental intervention as a rule, I would like to see a regulation that until there is electronic interlining, carriers must be forced to issue a free paper ticket on request.

Responding to a story about an acrylamide lawsuit in California, one MNB user wrote:

I am sure acrylamides are probably a health concern of some importance, but I think it is more than coincidental that you mention Alar in the same journalistic breath.

We have a tendency to get new information like this and go running around yelling "the sky is falling", only to find out later we had it all wrong (sometimes better, sometimes worse).

We put a lot of growers out of business, or seriously damaged them, with that stupid Alar scare. Now it appears to be the potato growers turn in the barrel.

Oh well, I just hope they don't pick on scotch next ... oops, too late!

Accused yesterday of being a cynic by an MNB user, we responded that we were thinking of starting up a new website, “Cynicism R Us.” To which an empathetic member of the MNB community wrote:

I heard that if you scratch the surface of a cynic you find a frustrated why not Cynicism R Us?

We like that.
KC's View: