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Supervalu Inc. announced yesterday that its Save-A-Lot chain has acquired leases for 17 sites formerly operated as Grocery Outlet stores in the Dallas/Fort Worth area. The cost was not disclosed.

The limited assortment chain currently has 30 Texas locations, so this new move expands its presence in the state by more than 50 percent.

"The addition of these locations kicks off Save-A-Lot's expansion activity for fiscal 2005," said Jeff Noddle, chairman and CEO of SUPERVALU. "Save-A- Lot's scale in procurement, along with its Fort Worth distribution center, success in licensed store operation, and an unmatched value formula for consumers makes this a promising market opportunity for us."

The Save-A-Lot store network comprises 1,225 stores across 37 states, made up of both company-owned and licensed locations.
KC's View:
Among the chains in the US that seem to be playing "offense" instead of "defense," some of the most interesting are stores that edit their grocery selections. They range from Save-A-Lot to dollar stores to Trader Joe’s to Stew Leonard’s.

We’ve always thought that the notion of vast assortments is overrated…that properly edited with an eye toward specific demographics and an intimate understanding of the local shopper, a pared down offering in the supermarket actually does the consumer a favor.