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The New York Times reported over the weekend that “faced with fierce competition and an overabundance of supply, attributable to prime weather conditions and improved technology, wine purveyors are working to woo customers with new packaging, pricing and production.”

The goal is to get Americans more comfortable with wine at a time when there is a “winemaking renaissance” take place. As wines gets better and more available, retailers are looking to simplify the choosing of wine – labeling products with simple adjectives and food pairing suggestions that can give consumers a sense of comfort.

It’s good timing, because wine consumption is rising in US, at least in part because of the health benefits that are seem to be enjoyed by people who consume red wine.
KC's View:
The most interesting part of the piece was something we had no idea about – that wine is currently being produced in every one of the 50 United States.

Go figure.