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  • Safeway Inc. announced the appointment of Brian C. Cornell as the company's new Executive Vice President, Chief Marketing Officer, overseeing the company's marketing, merchandising, manufacturing and distribution. He will report directly to Safeway CEO Steve Burd.

    Mr. Cornell comes to Safeway from PepsiCo, Inc. where he most recently served as President of the Pepsi-Cola North America's (PCNA) Food Services Division and Senior Vice President of Sales for PCNA.

KC's View:
Hey, we’ve taken our fair share of shots at Safeway over the past few years, but you have to love this move.

We got several emails about the appointment even before we could post it, with people noting that Cornell has a first-class marketing mind and should be able to help Safeway enormously.

Good for him. And good for Safeway.