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Anheuser-Busch, the nation’s top-selling beer company, is spending an estimated $1 million to put full-page ads in more than 30 newspapers across the country starting today that question the validity of the South Beach Diet.

Specifically at issue is the prohibition of beer in the South Beach Diet book, which says, specifically, “Maltose, the sugar in beer, has a higher glycemic index than white bread. The insulin response to it leads to the fat storage in the abdomen that we call, quite accurately, the beer belly.”

There’s just one problem, according to A-B: there is no maltose in common beers, because maltose gets converted to alcohol and carbonation in the fermentation process. Beer bellies, according to the brewer, are more a result of genetics, lack of exercise, and too many calories in general – not too much beer.

Interestingly, the blanket prohibition of beer is not maintained on South Beach’s website. The diet’s originator, Dr. Arthur Agatston, says on the site that all alcoholic beverages when consumed in moderation appear to have favorable effects on heart disease and diabetes prevention.
KC's View:
The estimable Charles McCord says that the reason there are so many diet books on best-seller lists is simply: the last diet book purchased simply didn’t work.

None of them work unless people eat in moderation and exercise as frequently as possible.

And sometimes, to be honest, there are few things in life as grand as a cold beer.