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The Wisconsin State Journal reports that two men from the Madison area have filed lawsuits against Supervalu and its Cub stores, Copps, and Wal-Mart, charging that they have been deceived into believing that the farm-raised salmon they’ve been buying actually is wild salmon.

The suits allege that the retailers have been selling farm-raised fish that have been fed artificial coloring - canthaxanthin and astaxanthin – that makes the salmon look like more-expensive wild salmon. The men’s attorneys say that such labeling is required under state law.

As of this posting, the retailers have not responded to the suits.
KC's View:
Without passing judgment on the merits of the suit, you’d think that the cost of the fish would have been a dead giveaway.

Ultimately, we believe in full disclosure. With no exceptions.

It’s always the best policy.