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Kellogg Company announced yesterday that it will introduce new One-third Less Sugar Frosted Flakes and Froot Loops, brand extensions that the company says will complement the original versions of its popular kids' cereals.

The new varieties contain no artificial sweeteners.

These new products, according to a Kellogg statement, “demonstrate a significant category innovation and underscore Kellogg's on-going commitment to provide consumers with a range of products designed to meet their taste and nutritional preferences.”
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