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Atkins Nutritionals Inc. is launching a new educational campaign designed to teach consumers that the low-carb Atkins Diet does not mean eating a steady diet of bunless bacon cheeseburgers, but rather "a wide range of protein sources and nutrient-dense carbohydrates, such as most vegetables, certain fruits, nuts, dairy products and whole grains."

Analysts say that the move is being made to solidify the company’s product offerings, as well as to possibly position it to go public.
KC's View:
We’re cynical. We think the public offering is top of mind over at Atkins.

And we easily could be wrong about this, but we wouldn’t go near Atkins stock. The upside may be high, but the potential for a crash based on scientific studies also seems pretty strong.