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The Cincinnati Enquirer reports that in the tough Cincinnati marketplace, where Kroger is about to face-off with heightened competition from Wal-Mart, Supervalu’s Bigg’s chain – the number three food retailer in the market, behind Kroger and Meijer – is girding itself for the onslaught.

But it isn’t just playing defense. Bigg’s, which operates supercenters that combine groceries with a discount department store (and was doing so before Wal-Mart did), also is licensing Supervalu’s Save-A-Lot format, small, limited assortment, “extreme discount” units that it believes will take the edge off the competition.
KC's View:
Smart move. Too many retailers do more of the same to compete, or try to play by the rules established by the new competition.

But Supervalu and Bigg’s, by taking a different tack, offer a real alternative to the consumer.