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A new survey of UK grocers by market research company TNS suggests that things are only going to get more competitive before they begin to cool off.

The prime example: Fourth-ranked William Morrison Supermarkets, which just acquired Safeway Plc, actually grew at a greater pace than any of its rivals even before you consider the impact of the Safeway purchase.
Morrison grew 14 percent in the 12 weeks to March 28 compared with the same period last year.

Number one Tesco grew its sales 11 percent, while Wal-Mart’s Asda Group saw a sales increase of about 10 percent. Sainsbury, the third-ranked grocer, saw only a one percent sales increase during the period.
KC's View:
For those of us who watch these things like a spectator sport, there’s no better venue than the UK these days.