business news in context, analysis with attitude

The Wall Street Journal reports this morning that the US Treasury Department’s Alcohol, Tobacco, Tax and Trade Bureau issued a ruling yesterday designed to define "low-carb" so that weight-conscious beer drinkers can make more informed choices.

The WSJ writes, “Miller Lite, which has 3.2 grams of carbs in a 12-oz. serving, boasts in ads that it contains ‘half the carbs’ of its rival, Bud Light, the nation's biggest beer brand. Bud Light, which has 6.6 grams of carbs, has fought back by saying that all light beers are low-carb beers. The bureau could have set a limit declaring that only beers with fewer than six grams can refer to themselves as low carb. Instead, it set the cutoff at seven, so most light beers aren't affected.”
KC's View:
Maybe we’ll just avoid beer. Or drink Guinness and say the hell with it.