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The United Kingdom Consumers’ Association has released a report charging that while major cereal manufacturers such as Nestlé and Kellogg try and market cereals as being "healthy," 85 percent of these products contain a lot of sugar as defined by the UK's Food Standards Agency, nine percent contain a lot of saturated fat, and 40 percent contain a lot of salt.

Coming in for specific criticism were children's cereals, a third of which were described as having too much sugar and two thirds as having too much salt.

Nick Stace, director of communications at the Consumers' Association, said, "Breakfast cereals have a healthy image, yet our research shows that big brand manufacturers are lacing their cereals with such high levels of sugar and salt that it is no wonder that we have a public health crisis on our hands."

The association called for better, more accurate labeling as a method of communicating the products' true nutritional value.
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