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The Virginian-Pilot reports on the supermarket wars taking place in the Norfolk, Virginia, market - where Wal-Mart has opened 10 supercenters to do battle with the likes of Farm Fresh and Food Lion.

The paper notes that Wal-Mart now accounts for close to 10 percent of all grocery sales in the market - and its sales have grown by 40 percent just over the past year. It now ranks third behind Food Lion and Farm Fresh.

Ron Dennis, Farm Fresh’s president/COO, tells the paper that his company's strongest weapons are "top-quality products and unique brands." The paper reports that "Farm Fresh also ups the customer service ante with free coffee, bag-carrying service, and meat and seafood counters in all stores," and that it also is adding gas stations as a customer lure.
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