business news in context, analysis with attitude

The Wall Street Journal reports this morning that "Nestle is looking for growth in the intersection of food and pharmaceuticals -- a niche of nutritionally enhanced products known in the business as 'phood.' The company is betting that health-conscious consumers will pay more for fare that provides health benefits such as lowering cholesterol or aiding digestion."
KC's View:
Just out of curiosity, which would you rather eat?

"Phood?" Or "nutraceuticals?"

Just curious.