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The Associated Press reports that there is a growing group in this country - flexitarians, or "part-time vegetarians whose loose adherence to the meat-free diet is transforming a decades-old movement and the industry that feeds it."

Flexitarians, it seems, are motivated less by animal rights than by the idea that a sometime-vegetarian approach is good for their health. There are estimates that between 30 and 40 percent of the population at least occasionally eats vegetarian meals - and suggestions that it is this semi-vegetarian segment of the population that really is driving vegetarian product development.
KC's View:
A little bit vegetarian? Is that like being a little bit pregnant?